The schema theme is one of the fastest SEO WordPress themes on the market. It is a template that we used and tested on this website for a bit. After a few requests to make a review on the benefits of using Schema vs. Genesis themes, we decided to do a Schema review. We do not use Genesis themes and never will.
MyThemeShop assert that Schema is the fastest loading, ultra-SEO optimized WordPress theme. Featuring all the best MyThemeShop features, including a custom options panel, all shortcodes and widgets, and a pixel perfect design.
Also, Schema includes rich snippets to help search engines index your site and rank your site higher. So, stay with us as we go through all the things you need to know about MyThemeShop’s Schema Theme.
Design
The team over at MyThemeShop built Schema with minimalism in mind. As you can see, by looking around the demo website, there are hardly any distractions, only related content. Users get what they came for, the content.
The Schema theme is responsive, which means that it fits/works perfectly on any screen size. Moreover, Schema theme supports two menus, the first menu (which is at the very top of the page, for desktop viewers) and a secondary menu (which is the menu that has the About Us and Contacts links above). See the demo site.
Designed with Mobile Users in Mind
Do you have lots of mobile visitors? Then, the menus collapse into one fluid menu accessible via a hamburger/stacked icon in the upper right-hand side on the mobile device’s screen.
Furthermore, while the sidebar can either be placed on the right or left side (for desktops), it appears below the post/page content on mobile devices such as smartphones (click to see the example). Once on the demo site, use the toolbar to change the screen size to see the changes.
As we know, Google takes mobile friendliness into consideration when ranking websites in their search results. Hence, this implementation is excellent on MyThemeShop’s part.
Related Posts Built-in
Schema supports its very own related posts box enabled via the control panel. So, instead of using Yet Another Plugin (you see what I did here, right?) to slow down your website, Schema has you covered. Furthermore, arrange related posts by tag or category.
However, if you so desire, you have the option of choosing to use a third-party plugin. Of course, you can disable the built-in related posts feature or use both together.
Comments
Additionally, there is a comments section below each article or page. This section appears after the similar content section. You may control the appearance of this part as well. By default, Schema features the built-in WordPress comments section.
However, you may use any custom comments plugins with the Schema theme. So, Facebook comments and Disqus fully integrate with the Schema theme.
All in all, the Schema Theme comes with unique blog layout specially optimized for a professional blog. Although, you can build a personal, vocational or corporate blog with this theme to engage visitors, increase conversions and more. Here are some more things you need to know about Schema’s overall design:
Engaging yet Simple Design
As said, MyThemeShop’s Schema Theme focuses on the content. A critical factor for any good authority website is the design.
A good design helps to engage readers and increase page views. The Schema theme is one of the best examples of this as it comes with a simple design that will contribute to keeping reader’s attention effortlessly.
The theme, optimized for high engagement rate and better readability, also offers spots to gain revenue via ads. The simple structure and navigational features help to engage your site’s visitors while still earning you income.
Optimized for Revenue
Are you a blogger or website owner? Then, the chances are that you want to monetize your blog/website and that you would want to ensure maximum conversions while maintaining excellent user experience.
For this to happen, you have to choose a design for your site that offers a balance between speed, advertising, and content.
The Schema Theme does a good job at maintaining this balance. The schema theme has a built in Ad System to help you earn more from your website. The template features optimal ad positions that do not get in the way of the content of your site.
You can quickly place ad on after post title, after content, header section, sidebar section or footer section on your blog using this theme. Moreover, if you need to, you may add additional ads using third-party plugins.
Integrated Review System
The Built-in review system of the Schema Theme makes it perfect to use for affiliate marketing. With the Schema theme, you can quickly build a product/service review based website or affiliate marketing blog.
Immediately post a service/product review on your blog and also let your readers share their reviews via the comments section.
The built-in review system also helps to rank content better in SERPs (Search Engine Results Page) easily and quickly (more on this later).
Posts
The schema template displays well-structured Posts/Articles. The images align correctly and scale to fit the design of any screen.
The headings, like the two H2 headings, stand out from bolded text and other content of the page. This differentiation gives the user a clear understanding of the article/post structure.
This feature is useful for search engines. It allows crawler bots to understand the structure of your content better and help with providing relevant results for searchers.
Works Well With Microsoft Word
The schema theme is also very proficient when it comes to integrating the structure of data input from outside sources such as Word, Excel and other online resources.
If you copy and paste a table into the WordPress editor, the theme automatically structures the output! Something that other WordPress themes do not do without user customization or via the help of extra WordPress plugins.
Structure
You can see just how structured posts are by looking at this post. You see that the images align well and the headings fit and display neatly.
One thing worth mentioning is that the theme does not show the featured images in posts. So, you would have to insert the picture manually if you want it to show in the post and not just on the homepage or category pages.
Alternatively, you can drop a message over at the forums (search first) and have the team and community help you get a snippet of code to get this feature.
Lightbox
However, on a more positive note, the Schema theme supports its very own lightbox feature. You can enable or disable the lightbox in the control panel.
Search Engine Optimization (SEO)
Now for the most important part of the Schema theme, as the name suggests, Schema integrates flawlessly with Schema Rich Snippets.
Schema features proper structure in every way possible. However, for clarity sake, I will break it down for you. How does schema help your pages index faster and rank higher?
Schema’s markup lets search engines know that this entire website is a blog but, that is not all, it also tells the search engines which parts are most important and where to find these parts.
Let’s see (You can check out proof of this by seeing our very own structured data test @Schema Theme Structured Data Test (let us know if the link no longer works):
What do all those terms mean?
The data show that the Schema theme highlights all the parts of your site. The head section, i.e., the location of the theme’s header. Furthermore, the template clearly identifies the navigation/menu sections.
Additionally, the design points out the blog title and sub-title sections, and it also uses breadcrumbs which aid in navigation for both human visitors and bots. As of writing, Google displays breadcrumbs in their search results.
As mentioned, Schema highlights all title tags in articles or pages in the structured data. The theme ensures that search engines know and understand where the most important or main content is on the website.
Additionally, the template provides structured data for images attached to each post. This data further assists the search bots in indexing images. Moreover, the theme clearly highlights and differentiates between the sidebar section and the central section.
Lastly, the theme features markup for the footer section. And, there is data markup for reviews via third-party plugins or the MyThemeShop Review plugin.
HUH? Why are these factors important?
You might be wondering, why does structured data matter for search engine rankings? Why does MyThemeShop make sure that the Schema Theme has all the right markups?
Well, search engines and crawler bots are “smart, too. However, the following information makes their job easier. To understand and rank websites they look for:
- Quality Code
- Easily Accessible Content
- Fast Site Load Times
- Google Algorithm Compatibility
- SEO Best Practices
- Clearly Identifiable/Structured Content and Media
- Trust & Security
- Built In Reviews/ Social Media Markup
- Voting Functionality
How does Schema help?
- Faster Loads times = Higher Conversion = More Earnings
- Schema has a stable and secure code = Higher Quality Score
- More Pageviews = Visitors love your site
- Improved User Experience (remember that your main aim is to provide information for your users)
- Cross Browser & Device Compatibility = You do not miss out on any traffic
- Increase in Social Media Shares – Social Media Signal/Social Proof
Schema Speed
Speed is crucial when it comes to developing any website. If your site is not fast, the then chances are that visitors will leave your site before it even loads.
Faster load times translate to higher conversions and happier visitors. The Schema Theme by MyThemeShop thrives on speed, although, you can make the template super fast.
You can go ahead and run your page speed test on the demo page for the Schema WordPress Theme and see for yourself, although, you will not get the same results as pages personally customized by other webmasters because they have optimized them even further after the fact (or lack customization). Get All MyThemeShop Themes, Plugins & Lifetime Support here.
Review of Features
Of course in our Schema Theme Review, we must round up the features of the theme:
- Widget supported footer columns
- Related contents: for more page views
- AD Manager: Display ads with article and sidebar
- Earn more: by showing advertisement banners at various locations
- Improve user experience with super fast page loading structure
- Built-in review system powered by MyThemeShop
- SEO friendly latest coding practices
- Responsive for mobile and handy internet phones
- Tools: Import, Export settings
- Options panel: Control header, sidebars, Styling and various tabs
- Google Rich Snippet support
- Custom CSS box: Add CSS code to overwrite original code (Secure)
- Infinite background patterns
- 350+ Icons fonts to add anywhere on the blog (no image required)
- Lifetime support + theme updates
Review
MyThemeShop developed the Schema WordPress Theme with the intention to help writers/bloggers/website owners achieve a search engine optimized (SEO) setup. The benefits include quick page load times and a user-friendly design.
Are you looking for premium WP themes? Then, this is one of the templates that you buy without having to worry about performance and usability. The highly optimized theme is available for or a very low price of just $69.
Moreover, MyThemeShop offers many discounts throughout the year. Almost every single day! So, you might get the theme for much less than that price.
Final Words
Of course, the final choice is yours; you can check out other premium WordPress themes from MyThemeShop and choose the one that’s right for you. Alternatively, you can purchase all MyThemeShop Plugins/Themes and have access to full support and themes/plugins for a lifetime.
Remember, no matter your choice; we will help you optimize it for maximum performance. All you need to do is contact us.
Are you looking for a more “colorful” option built for its viral factor? Then, check out our MyThemeShop SociallyViral WordPress Theme Review.
SociallyViral vs. Scheme – Reader Question
Howard’s query: Sociallyviral has a subscription box. Is this a big deal for a beginner or no problem for schema with the email program one uses? Which of the 2 do you prefer? Also, another reviewer said schema looks ugly but otherwise terrific. What is your opinion?
Response
Hi Howard,
SociallyViral does not feature a built-in subscription box. MyThemeShop offers that plugin in both pro and free versions. Hence, you may implement the same subscription box on Schema.
I’m not sure if it is a problem for a beginner, but I will say it can be useful if you’re looking to gather a large following for your website. Of course, this also depends on your audience and the popularity or virality of your site (no one will subscribe if they don’t think they will find useful, entertaining or other info on the site).
Furthermore, about Schema being “ugly,” this is not necessarily true. You may customize Schema to look almost the same as SociallyViral.
Differences
The differences I find are the Social Buttons. However, while SociallyViral has decorative share buttons, you may use third party ones that are just as good on Schema. Additionally, Schema has no “next -previous” function built-in. Socially Viral does. You can, however, opt to use a third party plugin for this feature on Schema.
Now, for your last query, I would say I prefer to use SociallyViral. Why? Because earlier, I used the next – previous function and the share buttons. The upside was that I could use these features without using third party plugins as some of these may slow down the website load time.
Other than that, there was no other reason for me to choose SociallyViral over Schema. As you can see, I’ve since stripped away all of those features and made the theme as minimal as possible. Almost like Schema, I would say.
Moreover, on a side note, the team over at MyThemeShop overs great support via their forum and are ready and willing to pass on snippets of CSS to get your theme to look and work the way you need it to work.
Thanks for your question Howard. I’d also like to add this comment and reply to the main post. If you have any other issue, please feel free to ask.
Disclaimer
This MyThemeShop Schema Review post contains affiliate links. However, all thoughts, opinions found within are our own. We have used and tested this theme on our website for several days before writing.
This post is not a sponsored post. We only try to help you get the best of the best when setting up your WordPress site. Thanks for your continued support. Some info sourced via Schema Official Sales Page.
I use this theme in one of my blog, and is very fast and SEO friendly :)
Yes, Schema is a very fast at loading and it is SEO friendly WordPress Theme. Thanks for your feedback.
Sociallyviral has the subscription box. Is this a big deal for a beginner or no problem for schema with the email program one uses? Which of the 2 is preferred by you. ( another reviewer said schema looks ugly, but otherwise terrific)
Thanks
Hi Howard,
SociallyViral does not feature a built-in subscription box. MyThemeShop offers that plugin in both pro and free versions. Hence, you may implement the same subscription box on Schema.
I’m not sure if it is a problem for a beginner, but I will say it can be useful if you’re looking to gather a large following for your website. Of course, this also depends on your audience and the popularity or virality of your site (no one will subscribe if they don’t think they will find useful, entertaining or other info on the site).
Furthermore, about Schema being “ugly,” this is not necessarily true. You may customize Schema to look almost the same as SociallyViral.
The differences I find are the Social Buttons. However, while SociallyViral has decorative share buttons, you may use third party ones that are just as good on Schema. Additionally, Schema has no “next -previous” function built-in. Socially Viral does. You can, however, opt to use a third party plugin for this feature on Schema.
Now, for your last query, I would say I prefer to use SociallyViral. Why? Because earlier, I used the next – previous function and the share buttons. The upside was that I could use these features without using third party plugins as some of these may slow down the website load time.
Other than that, there was no other reason for me to choose SociallyViral over Schema. As you can see, I’ve since stripped away all of those features and made the theme as minimal as possible. Almost like Schema, I would say.
Moreover, on a side note, the team over at MyThemeShop overs great support via their forum and are ready and willing to pass on snippets of CSS to get your theme to look and work the way you need it to work.
Thanks for your question Howard. I’d also like to add this comment and reply to the main post. If you have any other issue, please feel free to ask.
Fine response, thanks. It appears that why bother adding share button plugin as its already on SociallyViral??? Also , I can disable or enable next/ previous on SociallyViral! So in other words, I can “tone down” SociallyViral at my will! It appears that “Viral” would be the way to go? I have not started my site yet and only have 3 essays ready to publish at the moment.
All that said, I don’t want an ” overly saturated ” look; just moderately simple. I believe you’ve convinced me on Viral.
(PS I keep going back in my mind to my themeshop “BEST ” theme. Any thoughts on that?
pps. Your opinion on Get Response or Mail Chimp.or Adweber.. Just want easiest!!!! To use and to just send notices of new blog posts to prospective subs.. no fancy campaign or whatever.. I’m only selling my writing content)
Thanks again!
Much thanks
Howard
Hey Howard,
Yes. The social buttons are built-in on SociallyViral. However, I forgot to mention that they are also built-in on Schema. To clarify, what I ought to have said, for lack of a better expression is that the ones on schema are not visually pleasing. Fine, I’ll say it. I don’t like the social share buttons on Schema.
You can see the buttons in the demos for both themes and decide for yourself.
Yes. You can hide/disable the next – previous buttons if you so desire. If you do go with SociallyViral, I can tell you how to do this using CSS. I am hiding the buttons on all my posts. (I am using SociallyViral).
The best MyThemeShop theme? I can’t say. I like SociallyViral because I kinda tweaked it to have that minimal look and feel. However, I am currently looking at their Ad-sense theme.
Why? Because it has an inbuilt Ad blocking detector that will hide content from persons using Ad block software. I want to test it out. This website is my livelihood. So, that is my only reason for wanting to try that specific theme.
In my opinion, there isn’t just one theme that stands out as the best. Only the theme that suits your needs. If asked that question a year ago, I would say Schema. Now, I will say SociallyViral. You won’t know until you try.
I’m sorry but I do not have experience when it comes to building mailing list. I’ve never used any of the above-mentioned plugins/services. :(
I hope my responses help. Let me know if you need anything else. And good luck with the website!
You are a fine teacher! What email / subscription service do you use??? Also, both themes above use built in reviews applications. Are they any different or better than adding a review plugin to a theme without such built in… except for speed??? ( and which review plugin is good)?
Depending on above… I’d personally just go with my FIRST choice that I love but subsequently discarded: AUTHORITY by my themeshop!!!
I really appreciate your opinions and knowledge!
Howard
Hi Howard,
I do not use any email/subscription service. I know!!! I’m probably missing out on gaining a following and whatnot, but I simply do not have the time to manage or create such a list.
Yes, both themes use the WP Review Plugin by MyThemeShop. Almost all, if not all MyThemeShop Themes are compatible with that plugin. This includes the Authority Theme.
As to whether I’d use a third party plugin, back when I did feature reviews, I used the MyThemeShop plugin. However, I found it to lack flexibility. I mean the options are good, but it needs a bit more features.
I’m sure you can find a more robust plugin but what I found is that themes that have reviews built-in, i.e., without having to use a plugin are better.
The only downside is, if you decide to change themes, you lose all those reviews. Whereas, if you use the plugin, all those reviews carry forward no matter which theme you switch to.
My two-cents, use the plugin. I know I like to change themes, so I won’t bound myself to themes that do not use plugins for reviews. I’ve tried, and it didn’t work out.
Now, about the Authority Theme by MyThemeShop! I checked it out when they first released it. It has a look and the feel of classic/retro website. This could be good if that’s what you’re going for. However, I wouldn’t choose it for me because I’d end up stripping away all the features to make it look just like my current setup.
Why do I still have SociallyViral? Speed. I find it to be fast loading (minus the ads) and easily customizable just like most MyThemeShop Templates.
It all comes down to what the webmaster (you) wants to do with the website. Are you looking for the Viral, Social Theme that loads fast? Then, (SociallyViral) is for you. Are you looking for speed and minimalism? Then, go for Schema!
Or, maybe you want speed, with a bit of social sharing but still not as minimal (black and white) or bland as Schema. Then, I think Authority is a good choice.
Hmm, think about your audience. Think about who you are writing for. And then you’d be able to decide. I’m no expert, but I’d say that once you write engaging content and have a killer design, it doesn’t matter the theme, your audience will appreciate the content.
Just remember that there must be a balance between content and other elements of the website to keep that user engagement. Never mind that I ignore that sometimes. Currently, we are working on remodeling posts.
Thanks so much! Last question
What is your opinion about EXTRA with the DIVI builder? It seems to have just about everything rolled into one? But… to complicated for beginner? To many options? price ( not that important) Lots of full youtube tutorials from start to finish ( yea for newbie I’ve searched for a 3 hour tutorial)
Howard
I see the theme, but I am not familiar with it, so I will run some tests on the demo and let you know what I think. Is this ok? I’ll get back to you by tomorrow. So check back for my response.
Thanks so much
Hey Howard,
I checked out the theme and here are my thoughts:
1. The theme passes the page speed insight test which is good. It does return a negative (red) score but that is only because the demo does not use optimized images.
2. The theme passes the mobile-friendly test. This is also a plus. It means that the theme works well on mobile browsers.
3. It does not pass the structured data testing tool. There are no markups in terms of telling search engines what each section of your website is about.
So, that’s two out of three. One could argue that these things are irrelevant and that search engine bots are smart enough to know what is what but I don’t think it is a bad idea to give them a few hints.
For reference, view the structured data test for Extra here and Authority here.
Note the right hand column information. Authority uses code that outlines each section of your website. Some believe that this is good for SEO. I for one prefer a theme that has these features. However, it is not compulsory. I’ve seen websites rank well and their theme has poor coding, no structured data and poor page speed.
Which would I chose? Authority; if only for the structured data. However, as said before, its all about personal preference. Extra is a nice looking theme with lots of features. I hope that these features are built-in and not plugin enabled. More plugins = extra load time.
Thanks for stopping by!
Thanks loads !!!